Myanmar tourism marketing pdf

The study of myanmar tourism master plan 20 2020 by mr. As a labour intensive industry with extensive linkages to other economic sectors and a reputation for systematically lifting thousands of households from poverty, tourism. Asean economic policy, asean tourism forum, bagan, chair of myanmar tourism federation, dawei, dca, deputy director general, domestic airports, executive member, finance, government agency, heho airports, human capital, ifc, infrastructure projects, international airport, international finance. Myanmar marketing committee, myanmar tourism promotion board, yangon, burma. To understand the causes for this development the global new light of myanmar interviewed u thet lwin toe, chairman of myanmar tourism entrepreneurs association. The marketing is a natural complement to the marketing and tourism can be defined as a systematic strategy, built on the needs and expectations of the market, to optimize the use by local authorities, the factors and elements that contribute to the enhancement of attractions and tourist services, or offered by a given territory. Myanmars priority is to tap high value tourism according to a myanmar tourism marketing report during a briefing at the thailand travel mart plus 2015 late last week.

Myanmar marketing committee, myanmar tourism promotion. Download fulltext pdf download fulltext pdf download fulltext pdf principles and practice of sustainable tourism planning article pdf available in human geographies 11 november 2007 with. Myanmar tourism marketing announces new tourist sites. Pdf the study of myanmar tourism master plan 20 2020. Yu yu din is a marketing and communications professional with over 19 years experience in both traditional and new media. Of those who are employed in other sectors of the economy, many are indirectly involved in agriculture through such activities as transporting, processing. Tourist arrivals in myanmar decreased to 367733 in february from 380172 in january of 2019. However, while the growth potential is immense, there are several factors posing a threat to developing sustainable tourism in myanmar. Myanmar tourism showcase 3 minutes 40 seconds myanmar. Myanmars tourism industry faces challenges global new. Much of the population is engaged directly in agricultural pursuits. The government has also put into place a tourism master plan 202020, with a strategic focus on developing key destinations sustainably through effective planning and management. Also, the number of visitors to burma is small compared to her neighbours outpaced by even laos. Regional, provincial or state dmos, responsible for the management andor marketing of tourism in a geographic region defined for that purpose.

Finaldraft report, june 20 foreword myanmar, strategically located in southeast asia, is currently experiencing rapid growth in international tourist arrivals and tourism receipts. The ministry of hotels and tourism has reported that travel to myanmar decreased by 38 percent in 2016 to 2. Jul, 2017 sustainability is key to the future of tourism in myanmar this is burma and it will be quite unlike any land you know about, celebrated novelist, rudyard kipling, wrote over a century ago. Tourism in myanmar also known as burma is a developing sector. The tourism industry in myanmar has grown rapidly since reforms began in 2011, with ministry of hotels and tourism figures showing that the total number of foreign arrivals has soared from 1. Myanmar tourism marketing mtm aims to promote myanmar as a sustainable tourism destination that can be visited the whole year round. Bumpy ride for tourism seen in 2018 the myanmar times. Myanmar s outbound tourism has continued to thrive year over year, according to overseas tour agencies. U henry van thio myanmar s second vice president recently asked for analyzing sustainable tourism development plan, emphasizing the need to create new tourism routes and attractions and to link innovation with its available natural resources to create more option for tourists to make myanmar tours.

Jun 27, 2017 myanmars tourism industry has experienced a significant decline compared to previous years. Tourism sector assessment, strategy, and road map for. According to tour operators, myanmar people are mostly travelling to bangkok, hong kong, singapore, thailand, bodh gaya, india, nepal, china. With its opening up, myanmar s tourism industry is growing at an impressive pace. The union of myanmar travel association free related pdf.

Myanmar s tourism industry seeks to build on recent successes training initiatives in myanmar can tackle the tourism sectors human capital deficit room rates in myanmar s hotel sector witness decline, stock of highend hotels increase. Myanmar s economy, based on the kyat the national currency, is one of the least developed of the region and is basically agricultural. We have been taking part in international and regional tourism shows, hosting travel exhibitions, cooperating with international bodies. Various marketing functions are buying, selling, financing, transportation, banking, risk bearing, market information etc. This will be achieved by increasing the income of enterprises and local communities, and by enhancing the competitiveness of myanmar s tourism industry and related supply chains, especially at the kayah state level, contributing to sustainable economic development.

At state level, the project is strengthening local tourism related associations namely, the kayah hotel, the. Tourism sector assessment, strategy, and road map for cambodia, lao peoples democratic republic, myanmar, and viet nam 20162018 this report documents tourism sector investment priorities of the asian development bank adb and the governments of cambodia, the lao peoples democratic republic, myanmar, and viet nam. Opportunities and challenges abound for tourism sector. Dec 14, 2015 with its opening up, myanmars tourism industry is growing at an impressive pace. Tourism is one of the worlds fastest growing industries at present and holds the status of the worlds no. Myanmar tourism sector wide impact assessment dec 22. Oct 03, 2016 the world travel and tourism council wttc estimated the total contribution of tourism amounts to myanmars gdp would increase by 5. It is part of the myanmar tourism federation and is mainly. The world travel and tourism council wttc estimated the total contribution of tourism amounts to myanmar s gdp would increase by 5. A list of interesting facts to help a visitor understand myanmar. Pdf the study of myanmar tourism master plan 20 2020 by. Myanmar travel directory 20102011 online burma library. Arsa, asean, bagan, bangladesh, chair of myanmar tourism marketing association, china, chinese, daw. Work involves marketing nevada county to stimulate economic development and promote.

Pdf principles and practice of sustainable tourism planning. Myanmar tourism marketing announces new tourist sites opening. Maldives has successfully attracted the chinese market through a combination of marketing and easing direct flight access. U ohn maung minister of hotels and tourism,myanmar the ministry of hotels and tourism and private sector associations have been making allout efforts for the development of myanmars tourism industry. By analysing and studying every function in detail and problems confronted in the performance of each function, it is possible to understand marketing properly. Myanmar, china raise efforts to develop tourism industries.

Myanmar tourism marketing ministry of hotels and tourism myanmar ministry of commerce myanmar p. Myanmar is an unexplored natural and cultural wonder that offers one of the best authentic experiences for the traveller to asia. This new data follows years of the tourism ministry inflating the numbers, especially when it drafted the master plan for the myanmar tourism. Poll theerapappisit the final report of 261412 architectural heritage. Investment promotion and ppp environment in the tourism. Tourist destination the destination is the place or geographical space where a visitor or a tourist stops. With the countrys diversified attractions and cultural offerings, tourism has the potential to become one of the industries with the fastest growth in the short.

The organisations marketing manager, tin new wynt, said tourism was earlier identified as one of the top five priority sectors in myanmar to. Since myanmar is offering cultural tourism products and services as core products, it is essential to examine the profile of cultural tourists to myanmar in terms of both geographic and demographic segments, their satisfaction. Myanmar ecotourism policy and management strategy 2015 2025 myanmar s tourism industry is enjoying substantial growth and outperforming other sectors of the economy. Spending on tourism amounts to 5%10% of total consumer, spending in a year worldwide.

Myanmar has adopted the myanmar responsible tourism policy 2012. Myanmar s tourism industry has experienced a significant decline compared to previous years. Mar 19, 2015 while the increase in international visitors is a positive result of the governments reform process, rapid tourism growth is presenting the country with many social and environmental challenges. She has established and led digital teams in india and myanmar working with fortune 500 to 100 brands across a range of sectors, including consumer goods, aviation, auto and energy, as well as nonprofit and nongovernmental organisations. Place positioning marketing positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Myanmar branding video, launched at the world economic forum, naypyitaw, 57 june 20. Myanmar tourism master plan asian development bank. Myanmar s lagging tourism industry has asian source markets to thank for, as regional arrivals swell on the back of new air connections, writes marissa carruthers just like its neighbours, myanmar is enjoying swelling interest from asian tourists, who are helping to fill the arrival gap left behind by weakening longhaul markets. In this context, the ministry of hotels and tourism moht formulated the myanmar tourism master plan 202020 the master plan. From entrance fees and hotels to licensed tour companies, transportation and visa information this is a comprehensive factual guide for those who wish to know more about myanmars tourism industry. Tourism marketing manager job description tasks to be. Destination management opportunities and challenges in. Between 2003 and 2012, the average annual increase in international visitors was 6.

Even today, his thoughts hold true, with myanmar offering a unique experience to the modern tourist in search of something new and different. This article contains a discussion by tripadvisor members concerning the above topic. The ministry of hotels and tourism prescribed the following notifications such as the beaches as the tourist destinations with notification no. Tourist arrivals have increased dramatically in the last three years, reaching 3. The mtm team is happy to assist press and media to publish more about tourism in. It is part of the myanmar tourism federation and is mainly privately funded by key members of the tourism industry in myanmar. Some of myanmar tour operators are starting for sustainable travel and as a myanmar travel agent, we start our commitment to sustainable tourism in myanmar. The tourism industry this year went beyond expectations despite the sudden outbreak of violence in the northern rakhine state that gave the country a negative image, but the sector is expected to face a more challenging environment next year. It has become an emerging tourist destination for international travelers keen to experience myanmars abundant wealth of cultural and natural heritage, genuine. Welcome to the b2b website of myanmar tourism marketing.

The project collaborates with the union of myanmar travel association umta and the myanmar tourism marketing association mtm for capacity building activities of member tour operators and national marketing and branding. Myanmars tourism falls by 38 percent in 2016 as internal. Myanmar outbound tourism rising yearonyear global new. Some myanmar holidaymakers are going for selfplanned trips, while some are opting for guided overseas trips offered by tour agencies. To analyze the marketing strategies adopted by bangladesh parjaton. This report highlights the general issues that may arise in myanmar responsible tourism management and presents a set of recommendations, on the basis of a field trip to myanmar in august 2012 and the views of expert counsels. Tourism marketing like consumer products, tourism has also assumed huge proportions, resulting in a multiplicity of products and sales intermediaries trying to get maximum share in the market. Dec 22, 2017 bumpy ride for tourism seen in 2018 the tourism industry this year went beyond expectations despite the sudden outbreak of violence in the northern rakhine state that gave the country a negative image, but the sector is expected to face a more challenging environment next year. Tourism stakeholders in myanmar are rallying to mitigate the effects of conflict in the. The ministry of hotels and tourism, myanmar does not guarantee the accuracy of the data included in. Myanmar promotes for development of sustainable tourism. Marketing strategies for ecotourism wealth coaching. From the snowcovered rugged himalayas in the north to the pristine deep blue waters in the south, myanmar is a land blessed and abundant. Local dmos, responsible for the management andor marketing of tourism based on a smaller geographic area or citytown.

Sustainable tourism in myanmar pro niti travels commitment. The importance of tourism to a destinations economy. Myanmar tourism master plan 20 2020 linkedin slideshare. We aims to promote myanmar as a sustainable tourism destination that can be visited the whole year round. Early appointment of highly dedicated moht counterparts facilitated national leadership over all aspects of ta implementation and helped to maximize knowledge transfer between consultants and counterparts. All ta outputs including the tourism sector assessment, myanmar tourism master plan 202020, and knowledge dissemination plan are complete. Xiaomi the cambodia tourism marketing strategy, 2015 to 2020, has been drawn up in response particularly the angkor world heritage site, while coastal. This will be achieved by increasing the income of enterprises and local communities, and by enhancing the competitiveness of myanmars tourism industry and related supply chains, especially at the kayah state level, contributing to sustainable economic development. Jun 08, 20 myanmar branding video, launched at the world economic forum, naypyitaw, 57 june 20.

Myanmar s priority is to tap high value tourism according to a myanmar tourism marketing report during a briefing at the thailand travel mart plus 2015 late last week. As tourists from both myanmar and china usually travel in groups, more cooperation is needed to develop a systematic and organised industry catering to the needs of the tourists, said u kyaw win, a member of the myanmar china tourism marketing team. Sustainable tourism should start in myanmar in order to protect the culture of the society, improve the economy of local and environmental preserves. Myanmar tourism promotion strategy to develop a detailed marketing and promotional plan for the myanmar tourism sector according to the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, positioning, branding, promotional materials. Today, tourism is the fastest growing industry in the world and also one of the most competitive sector. Although myanmar possesses great tourist potential and attractions in many fields, much of the industry remains to be developed. This page provides the latest reported value for myanmar tourist arrivals plus previous releases, historical high and low. From entrance fees and hotels to licensed tour companies, transportation and visa information this is a comprehensive factual guide for those who wish to know more about myanmar s tourism industry. Tourism marketing director will be responsible for executing the marketing plan of nevada county. Myanmar ecotourism policy and management strategy 2015 2025 myanmars tourism industry is enjoying substantial growth and outperforming other sectors of the economy. Please note that the discussion was closed to any additional postings as of nov 1, 2016 and, as such, some of the information contained herein may be outdated and cannot be commented on by travelers at this time. Myanmar tourism marketing mtm and the myanmar tourism federation mtf have signed an mou with myanmar modelactor paing takhon to collaborate on a number. Iv,issue11,january 20103 marketing strategies for tourism industry in bangladesh. Sustainability is key to the future of tourism in myanmar.